Taboo Consumer Dynamics: Unraveling Satisfaction, Regret, and Future Intentions

This research explores taboos in consumption, emphasizing the under-researched area. The study delves into the dynamics of taboo destruction, specifically focusing on post-purchase behaviour and its connection with consumer satisfaction and regret. Investigating the role of sex toys as a taboo, the research aims to contribute to a nuanced understanding of contemporary taboos in society. Practical implications for businesses include aligning strategies with societal norms, fostering product acceptance, and ensuring responsible engagement for long-term brand reputation.