Reasons for colorectal cancer screening avoidance

Colorectal cancer is the most frequent cancer by incidences and the second most mortal in Slovakia. Last year insurance companies started to send screening invitation letters to a target group, but only around 30% of the recipients decided to get screened. To increase this number, barriers to participation and the possibilities of removing those barriers should be identified. We propose to conduct a survey experiment to identify knowledge of colorectal cancer and opinions on screening programs of the target group, measure their time preferences, elicit their willingness to pay or to be paid for the participation and try to change their view on the situation by framing. After that, we plan to measure whether they intend to make any steps towards the screening and would offer them a home test if they are interested.